That this built-in ad-blocker is designed to be industry-friendly shows how far-reaching this initiative could be. Chrome users in APAC and North America are the most likely to be blocking ads on their PCs/laptops, but it’s still around 4 in 10 in every other region doing so too. This could be an important industry step towards responsible and non-intrusive online advertising, especially with 44% of internet users saying they use Chrome on their PCs/laptops.Īmong these Chrome desktop users, it’s almost half who are already using ad-blockers.
Our chart series this week explores ad-blocking as, after having worked closely with publishers for some time now, Google is set to release its ad-blocker on the Chrome web browser tomorrow.
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